UGC Concept Part 2: Generational Play

Actor: early-40s to mid-50s, male

@drivingeverest top choice -

Dialogue Shot Description
Hook 1: "As a parent, you always want to keep your kids away from bad habits?" Front Cam: actor holding FÜM device, smiling at the camera.
Hook 2: "I found something that keeps me away from bad habits and setting a good example." Close-up of the FÜM device being used.
Hook 3: "No smoke, no nicotine, just pure, natural botanicals. Finally, something that tastes great and is totally healthy” Actor showing FÜM device and cores.
Hook 4: "This is my new habit that I’m not ashamed of." Front Cam: actor using FÜM, taking a puff.
Scene 1: Discovering FÜM
Actor: "I spent years with bad habits, and I didn't want to be setting a bad example for my kids." Front Cam/Selfie-style: Close-up of the actor holding a FÜM device, looking reflective.
Actor: "When I found FÜM, I knew it was something different—something better." Close-up of the FÜM device being used.
Actor: "No nicotine, no smoke, just natural botanicals and pure flavor. Genius…who would ever think of just flavoring the air? Close-up of FÜM cores and the device.
Actor: "It's a healthy choice that I feel good about." Actor smiling at the camera, taking a puff of FÜM.
Actor: "I think I’ve bought about 5 of these for my friends at this point” Actor handing FÜM devices to family members/friends.
Actor: "Now, we all enjoy pure, plant-based flavor anytime, anywhere." Shots of family members using FÜM in different settings—park, home, cafe.
Actor: "It's a healthy habit we can all share and feel good about." Actor and family sitting together, all using their FÜM devices, smiling and enjoying.
Actor: "Taking a break with FÜM is satisfying and guilt-free." Front Cam: actor using FÜM in a peaceful setting.
Actor: "I love that my kids see me with a healthy habit, something as harmless as flavored air." Actor and friends using/being around FÜM together, laughing and bonding.
Actor: "Setting a good example is as simple as changing what you’re breathing in" Actor looking at the camera, heartfelt expression.
End Card: "Choose the healthy habit. Start with FÜM at tryfum.com." Close-up of FÜM device with the logo and website.

Concept 1: Flying & Flaving With FUM

Creator - Dan Bailey

Tip: Never shoot yourself with FUM to your mouth/breathing it in (they won’t allow that on Meta)

Dialogue Shot Description
Hook 1 : "Everyone thinks I'm vaping in the airport, but the truth is it’s just a FÜM!, and I’m just flavairing” Front Cam/Selfie-style: Close-up of the actor holding FÜM, whispering to the camera, standing in the airport security line (or clear airport background)
Hook 2: "This thing goes everywhere batteries can’t” Front Cam: Holding up FUM walking up to security, throwing vape in trash
Hook 3: "Ok guys I’m at the airport, and I’m breathing in my FUM everywhere because it’s just flavored air. So, I’m flaving” Front Cam: Actor holding their FUM, looking around a little nervous.
Hook 4: "I can’t believe you can just hit this flavored air with no worries at a place like the airport” Close-up: Actor showing the FÜM device to the camera, with people walking by in the background,
Introduction: "Hey everyone! I’m at the airport with my FUM, because it's all-natural, no nicotine, no smoke—just pure flavor which means I can bring it anywhere.” Actor walking through the airport, holding his FÜM, switching between different angles.
Additional B-roll to get (no talking): Airport shots while walking, plane through window, feet walking POV, luggage rolling, etc
Restaurant Scene: "Just sat down and now I’ll just FUM while I wait for my food. We’ll see if it even tastes as good what’s in here” Selfie shot at a restaurant table, casually but obviously using the FÜM.
Inside a FUM: "See in these cores, you'll find a blend of all-natural botanicals” Cores on top of Menu, picks up a spearmint ice
Flavors and Botanicals: "FÜM uses plant-based ingredients like mint leaves, cinnamon sticks, and licorice root. There’s a ton of flavors, but that’s my go-to order Actor holding up each core. – licorice root, cinnamon sticks, and fresh mint leaves, getting really close to the camera for a clear view.
Boarding the Plane: "Ok we’re getting on the plane now, and guess what? Flavored air is even allowed here because air is allowed EVERYWHERE." Actor boarding the plane, sitting down, and fidgeting with FÜM. (get various shots playing with fum, twisting, opening, closing, etc) He puts his finger up to his lips, signaling to keep it quiet, winking at the camera. Shot of actor sitting in his seat looking out the window holding his FUM
Landing / Leaving the Airport : "TouchDOWN! (film plane landing) and say to camera “time to get off this thing” Actor walking through the airport with his luggage, using FÜM one last time before exiting the airport, smiling at the camera.
Conclusion and CTA: "Leave your bad habit behind and bring FÜM with you everywhere. Start flavoring your air at tryfum.com." Actor smiling, walking out of the airport. End with the FÜM logo and website URL.